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31 Jan 07: Second Life, world coming to life in cyber space with Telstra and ABC setting up shop.
Telstra and the Australian Broadcasting Corporation (ABC) will announce shortly that they have established, separately, a presence in the cult virtual world of Second Life.
What is Second Life? Second Life is a community in the universe of virtual world. It is simply a mock world created by anyone who believes in it. It is as simple as that.
It is reported that over 3 million people from around the world have signed up for a (free) Second Life account. However, it is widely accepted that as few as 10 per cent of those members are active.
Already, international companies - including Dell, Toyota, Adidas, IBM, and Intel have built a base within the virtual world, seeking to test its worthiness as a promotional and commercial tool.
It is certainly another channel to include into your consideration when building your online strategy.
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